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Retailers' omnichannel shortcomings revealed again

from Retailing Today

Yet another study has documented retailers' inability to keep pace with shoppers' heightened expectations for a seamless experience driven by all manner of technological advancements. Accenture surveyed 750 shoppers and not surprisingly found a number of gaps between consumer expectations related to product offerings and pricing and the ability of retailers to deliver what customers want as they shop across a growing number of channels, mobile in particular. more

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