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Toys R Us to devote store space to play

from Bloomberg

Toys R Us Inc., following years of losing ground to online rivals and discount chains, plans to revamp its stores to be places where kids come to play. The company, which was taken private almost a decade ago by Bain Capital Partners, KKR & Co. and Vornado Realty Trust, will open a new prototype store this year, Chief Executive Officer Antonio Urcelay said at an event in New York. The goal is to eventually make all of its locations more engaging places for children than Wal-Mart Stores Inc. or Target Corp., he said in an interview. more


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