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A cool trick for your business cards and marketing materials

from By Jarod Carter

I recently did some treatment trade with a graphic designer, and one of the things she suggested for my marketing materials was quite interesting and not yet widely used among PTs. Have you seen those square bar codes that utilize a lot of little squares rather than all vertical lines? For those of you who don’t know, they are called QR codes, and people scan them with their smartphones. QR codes can cause a few different things to happen, but I'll just explain the two I feel are most applicable to us private practice owners. more

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