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BuzzFeed and The New York Times Play Facebook's Ubiquity Game

from Nieman Lab

Intellectually, we all knew that the Internet was so big as to be virtually infinite. But it's hard to know what to do with that squishy concept. Then BuzzFeed CEO Jonah Peretti outlined his all-in approach in front of a couple thousand nerds at SXSW Interactive last week. He was both surrendering to and embracing that infinity. Or, put a different way, he embraced ubiquity as a business model. If the universe speaks to you, then answer back. more


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