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How do content strategies for B2B and B2C businesses differ?

from Forbes

Successful marketing strategies for B2B and B2C markets are very different. A strategic content marketing campaign is an essential part of modern marketing efforts — inbound and outbound — and the content you publish matters more now than ever before. But depending on the context — B2B or B2C — you'll have to change the approach of your content strategy to maximize returns. more


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