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3 deceptively simple (but powerful) tips for writing persuasive landing page copy

from MarketingProfs

Does the following sound familiar? You're struck with inspiration and you write what you think is killer landing page copy. All the essential elements are there: social proof, your unique value proposition, a detailed list of benefits, and a clear headline. You've also brushed up on your psychology to make your argument more persuasive, and you employ all the best-practices you know. But then you check your analytics ... and in spite of all your hard work, your conversion rate sucks. What gives? Writing a persuasive landing page isn't as simple as running through a checklist of best-practices. more

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