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How a business plan can help your mobile game business

from Gamasutra

Mobile gaming is hot right now and as the most accessible vertical within gaming, it is the perfect venue for new games and for new game companies. Though there are many new mobile game businesses springing up, not all of them actually take the time to write a business plan. Traditional wisdom dictates that a business plan's only purpose is to show potential investors or lenders that you do have a direction you intend to follow. However, the truth is that every mobile game business can benefit from a business plan. more


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