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Behind the boom of new hotel brands from major chains

from The Associated Press via Skift

Travelers once relied on big-name hotel brands to signal the kind of experience they could expect. People knew what Holiday Inn, Hilton, Hyatt or Marriott meant. Familiarity bred a sense of comfort. No longer. The world's 10 largest hotel chains now offer a combined 113 brands at various price points, 31 of which didn't exist a decade ago. more


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