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From kale to acai: Plot the arc of a food fad

from The Wall Street Journal (tiered subscription model)

Fat is good for you, artificial sweetener bad and cricket flour is a real thing being sold as a healthy source of protein in snack bars. Food companies and grocers count on us flitting from one eating habit to another to profit from a steady supply of products tailored to new tastes. But forecasting eating habits is tricky. more

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