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Retailers, brands must adapt as new era in consumerism gains traction

from The Shelby Report

Brands and retailers that are not changing with shoppers are struggling and will continue to do so, according to Doug Stephens, author of "The Retail Revival: Re-Imagining Business for the New Age of Consumers." He offered some advice for keeping up with the new consumer when he spoke at the Food Marketing Institute Midwinter Executive Conference earlier this year. more

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