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New study finds B2Bs struggle with content technology and marketing

from Skyword

For many of us today, there exists a bittersweet relationship between technology and marketing. On the one hand, it's never been easier to create material, reach out to an audience, and collect data; on the other, once this convenience is in place, new expectations are added to the marketer's constantly mounting list of responsibilities. Now, with content marketing holding an accepted position in the repertoire of B2C marketers, B2B brands are trying to make up for lost time and money in spearheading their own content efforts. But how effective are these initiatives, and what can other marketers learn from them? more

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