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Adding remarketing to your membership and conference marketing mix

from Membership Marketing Blog

In most cases, all of your marketing efforts drive members and customers to your website to join, register, or purchase an item. But the reality is that once a prospect comes to your website many do not complete their transaction on the first visit. They may need to check their calendar, the cost of flights, or get budget approval to attend. Because an organization’s website is core to the purchasing process and because many prospective members do not buy on their first visit, adding online remarking advertising to website is a necessity today for organizations. more

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