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Why The New York Times Apps Look Different

from CJR

"The battle will be won on the smartphone," New York Times CEO Mark Thompson said at a tech conference last February. The paper's readers have increasingly been coming from mobile in recent years, and the Times has responded with a fleet of apps designed to draw in small, niche audiences to the paper. The NYT Cooking app, an opinion app, and NYT Now, which offers a single curated news feed, were designed mostly as evangelical products — to convert browsers into regular readers and eventually subscribers. more

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