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5 advantages of content marketing

from By Mayur Kisani

Content marketing enables a brand to provide content that customers want in exchange for permission to market a product or service. Attention is the new currency — the new metric toward which brand marketers are shifting focus, away from traditional digital metrics like the click. Content marketing is a branding exercise. Branding by definition is about creating an ongoing connection with a consumer so as to be at the top of their consideration list during purchase. Here are five advantages of content marketing in more detail. more

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