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Retailers are clamoring for a new kind of ideal customer

from Business Insider

Retailers from Target to Burberry are targeting a new kind of customer. The market's sweet spot right now are people aged 25-34 with money to spend but who aren't rich, luxury marketing expert Pam Danziger said in a recent report. She calls these customers HENRYs, for "High Earners Not Rich Yet." more


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