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3 lessons from the Target-Lilly Pulitzer fail

from Chain Store Age

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target's website and stores has been told many times. Let's look at three lessons retailers can learn from this experience. more


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