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Analysts: 'Pure food' trend a boon to supermarkets

from Supermarket News

The so-called "mainstreaming" of the health and wellness trend is increasingly tarnishing iconic food suppliers while helping supermarket retailers in particular gain a greater control of food industry profits. Scott Mushkin, an analyst at Wolfe Research in New York, published those findings in a report based on a proprietary survey of American women showing the trend toward "pure foods" is strengthening beyond "Millennial Moms." more

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