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Little habits that hurt association credibility

from Smooth the Path

We hold our place in conversations with filler words which act as a bridge between coherent thoughts. Most commonly these words are “ah,” “um,” “er,” and “so, you know.” We slide in filler words to indicate to others that we’re still talking. If people use filler words in their communications do organizations use the equivalent of filler words in their marketing messaging? What little signals are associations unintentionally sending that make them less credible and trustworthy? more


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