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Never forget these 10 content writing fundamentals

from Business 2 Community

Before you get to the publishing, before you get to the sharing and way before you get to the marketing – the first step in content is writing. The deluge of content on the Web has not only given us information-overload syndrome, it's also lowered our expectations. Today, anything can pass for content. But it's our responsibility as content marketers to evolve with the changing consumption habits of our audience and produce content that speaks to them – not just content for the sake of creating content. Here are 10 content writing basics to keep in mind the next time you put pen to paper (or finger to keyboard). more

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