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3 tips to maximize the synergy of social media and content marketing

from Entrepreneur

Are social media marketing and content marketing two disparate entities, or could they perhaps be a marriage made in heaven? Unfortunately, many brands approach both as if one has nothing to do with the other. The simple fact is that social media marketing cannot function without content. If you have no content, you have nothing to share, tweet or post. Without valuable content, you cannot drive engagement on social media. Therefore, it only stands to reason that content serve as the heart of any successful social media marketing campaign. more

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