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The 5 pillars of visual hierarchy in Web design

from The Next Web

Visual hierarchy is the difference between a site that strategically influences user flow and decisions, and a site that just "looks nice." An interface's visual hierarchy relies on the same principles of aesthetics used by the Renaissance masters, but on top of that (or rather beneath it) there's the subtext of secondary goals – promoting specific content, encouraging user signups and call-to-actions, and generally improving the overall experience so users enjoy their visit beyond just accomplishing their goals. more


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