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New content technology makes it easier for brands to not only tell stories, but make them

from Skyword

Do you prefer being told a bunch of stories without getting to say anything, or having an engaging conversation? We all prefer great, two-way conversations to being talked at — so why are brands so insistent on one-sided marketing strategies? Storytelling is a fine art, and the conversation is quickly shifting from storytelling toward storymaking. It's time to quit thinking about how we can tell customers stories we spend time crafting, and instead figure out how we can engage our buyers and users in organic ways. Here's how new content technology is making it easier than ever for brands to have engaging conversations that create memorable stories. more


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