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Implementing content strategy to remake health care information discovery

from TechWhirl

A well-designed and carefully implemented content strategy can provide real, tangible results for businesses of all sizes in any industry. To get to the stage of supplying informative, engaging content that has the power to create loyal customers from information seekers, the team at FootSmart knew they needed help in understanding their customers' journey. FootSmart selected Content Science to spearhead its Health Resource Center project, to remake its content efforts and ultimately its overall brand. more

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