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The best UX visuals follow these 2 rules

from Co.Design

Vision is our dominant sense. While other animals rely more on hearing and smell, we humans are sight-driven creatures. This fact has major implications for interaction design. It means that every visual decision you make for your product will have an enormous impact on the interaction, even if only subconsciously on the part of the user. Stephen P. Anderson, a product design consultant, points out that visuals will affect more than the experience, they'll also affect the user's behavior. This means that a good visual design can improve sales, increase signups and conversions, and encourage certain user behaviors. more

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