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Getting to Know HENRY — Possibly Your Next Best Client

from By Michael J. Berens

Who is HENRY? HENRY stands for "High-Earners Not Rich Yet" — the group also referred to as affluent adults. The term was first used in a 2003 Fortune magazine article to describe a segment of U.S. households with high incomes but little accumulated wealth. Lately, HENRYs have caught the attention of the luxury market. HENRYs are on a trajectory to becoming ultra-affluent or wealthy and thus long-term customers of luxury goods and services. As an interior designer, you should get to know HENRY. more


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