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How to evoke emotional responses from digital storytelling

from Skyword

Digital storytelling may sound cold and robotic, but it should feel just as warm and fuzzy as reading a book by the fire. In Blake Snyder's classic screenwriter's book Save the Cat, the author explains that even the worst protagonist needs only to do one good deed — save the cat, as it were — for us to fall in love with him. The same is true for marketing — one good story is all you need. That's not just Hollywood magic — it's science. more


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