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Family travel: New focus on affluent choices

from Travel-Intel Newsletter

Family travel. It may be the secret sauce. If you want to make a permanent customer out of a well-heeled client, there is one word that will open all doors: Family. Family travel and family-centric experiences are keys to winning the hearts and wallets of the affluent global travelers, especially in an era of such chaotic economic growth and rapid urbanization. New research from Collinson Group out of the U.K. reveals distinct motivations and attitudes in this group that go beyond traditional demographic and geographical boundaries. more

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