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How to write better titles using data-driven strategies

from Search Engine Journal

How much time did you put into the title of your last blog post? If your answer was, "Not much," don't worry — it's often the most overlooked component of content. The majority of people will type out a blog title and then click the "publish" button without putting much, if any thought into it. Your title will directly impact your click-through rate. A horrible blog title will pull a low CTR, while a compelling title will pull a higher CTR. Makes sense, right? It's the first part of your content that a potential visitor will be exposed to. Your title can be responsible for pulling a reader in or pushing someone away, causing them to engage with content elsewhere. more

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