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Applying customer service fundamentals to association membership

from MemberClicks

Think about the businesses you frequent: Why do you do so? Do they offer something you can’t get elsewhere? Do they make you feel good, welcomed, satisfied? In order to provide extraordinary value to your members and improve retention, you must offer something they can’t get elsewhere. Cornering the market on a service or an experience guarantees renewals, but if that’s not a possibility, improving your customer service can do wonders for member retention and recruitment. more

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