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How to lead true engagement

from The Demand Perspective

You don’t engage in something because you were impressed by the announcement or were persuaded by relentless marketing, do you? Not deeply anyway. Not in the way that would compel you to commit time and resources and convert from passive observer to enthusiastic champion. “Engaging” then means that you are able to discern what truly matters to your members/customers and provide value that is indispensable to its success. more

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