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Eight reasons why travel websites fail the consumer and lose a booking

from Tnooz

Interesting research being released by Triptease recently following a survey and usability testing with consumers into their browsing behavior on hotel websites. Travel websites have notoriously low conversion rates, so TripTease's motivation in part is to find out what booking sites (hotels and online travel agencies) can do to add just a percentage or two to that ratio and improve the customer experience. more

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