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How user-generated content inspires travel bookings

from Skift

Travellers expect to see real experiences from your guests. In fact, they depend on it. According to a 2014 Google report, 83 per cent of people reference social networking, video, or photos sites for travel inspiration. That means high resolution photos, high definition video, and authentic testimonials that make travelers feel as if they've undergone a guest experience before they ever make a reservation. more

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