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Social setback: With ROI falling short, small business owners are getting lukewarm about investing in social media

from Bulldog Reporter

Survey shows SMBs think Facebook returns the most value. A new survey from small business consultants Manta reveals more than half of small business owners (59 percent) don't see a return on investment from their social media efforts. The usual lineup of social networks — with Facebook at the forefront — are actively courting small businesses for advertising revenue, but the study results clearly suggest that social networks need to communicate real value to small business owners. more


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