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Why the Pan-Am Games won't fix Canada's tourism woes

from The Huffington Post

Ontario is the most common destination for Americans for numerous reasons but there is always more to be done in bringing new and repeat visitors across the border. The Canadian government's Connecting America program was proposed in 2013 by the Tourism Industry Association of Canada and the Canadian Tourism Commission as a way to form a federal-level initiative to connect all regions of Canada and strengthen the Canadian brand to the south. The specific goal is a four per cent increase in American traffic (about 650,000 visitors) to Canada over a three-year period. more

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