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5 essential event marketing questions

from MeetingsNet

Joe Meehan, director, event technology, Milken Institute, provided an impressive list of event-marketing questions during a breakout session at Cvent Connect, held June 14–18 at the MGM Grand in Las Vegas. Meehan pointed out that, to go from event planner to "event gladiator," taking on whatever gets thrown your way, you need to ask some tough questions — and be ready to implement some answers before the proverbial lions enter the arena. more


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