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Kroger expanding e-commerce efforts

from Food Business News

The Kroger Co. seeks to fuel continued growth by expanding its use of digital technology. Less than a year after acquiring Vitacost.com Inc., an online retailer of natural and organic products, the Cincinnati-based supermarket chain is leveraging the company's e-commerce expertise to test and launch new platforms. In the Denver market, Kroger has introduced a new web site with its King Soopers division. more


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