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The marketing advantages of clinical trials

from Natural Products Insider

Successful companies are able to demonstrate that their products are safe and effective. One of the best ways to achieve this is by testing the efficacy of a dietary supplement, over-the-counter drug or homeopathic product in human subjects. When the benefits of a company's product are shown to be statistically significant in a randomized double-blind, placebo-controlled study, both consumers and the company are assured that the product meets its label claims. Companies that want to strengthen sales of a particular product should invest in a clinical trial performed by a third-party contract research organization in human volunteers to achieve this end. more

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