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Barnes & Noble looks to boost sales with revamped website

from ZD Net

Retail bookseller Barnes & Noble is hoping that a scheduled website redesign will help bolster the struggling chain's omnichannel efforts, as sales of its Nook e-reader continue to slip. During a post-earnings report conference call, Barnes & Noble CEO Michael Huesby said the company's customer engagement focus is shifting beyond brick-and-mortar and toward e-commerce. more


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