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Facebook is Testing Ad-Supported Videos, Will Share Revenue With Creators

from Advertising Age

The question of how Facebook will try to rival YouTube's ad business may have been answered. While Facebook has been running auto play video ads in people's news feeds for over a year and has been courting media companies and digital video stars to upload their videos to the social network, the company hasn't offered a way for advertisers to piggyback those creators' videos and for those creators' to make money from the videos they post to Facebook. Now it has. more

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