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How to improve LGBT tourism marketing efforts, according to a city that knows

from Skift

Although the Greater Fort Lauderdale Convention & Visitors Bureau began a marketing campaign aimed at LGBT travelers in 1996, it took them five more years before they used the word "gay" in any materials. The CVB called it their "rainbow" campaign, in the hope that it wouldn’t deter those opposed to all things gay from visiting, while still attracting the eyeballs of LGBT travelers looking for a sunny getaway — and smart enough to read between the lines. more

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