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Brick-and-mortar retail is alive and well

from strategy+business

Contrary to popular belief, brick-and-mortar stores have not succumbed to the Internet, and they are far from dead. Over the last several years, leading retailers have been adapting their business models to keep pace with a changing landscape — rethinking their physical presence in new and creative ways, using big data to better understand their customers and harnessing the power of brands in order to raise their profile. more


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