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Whole Foods to take on Trader Joe's in L.A. with smaller stores

from Los Angeles Times

The first test for Whole Foods Market Inc.'s new value-oriented stores will be in one of the nation's most competitive grocery landscapes. The Austin, Texas-based chain said the first of its new 365 by Whole Foods Market stores will open next year in Silver Lake, setting up a potential showdown with rival Trader Joe's. more


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