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'YOU-SPs' and lead stories distinguish designers

from By Fred Berns

Do the people you need to know…know you? Do they know all that you do? All that you can do? When they need the kind of interior design services and products that you sell, do they absolutely, automatically contact you? If not, that means that they don't "get" what you have. And if they don't get that, you don't get their business. more

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