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Why big food is fighting hard for mom bloggers' approval

from Eater

Mom bloggers are changing American perceptions and market spend on what foods are desirable — for many bloggers, healthy eating is the core of their personal brand. Mom bloggers, more than women in the general population, express desires to buy foods that are organic (69 percent), locally grown (49 percent) and eco-friendly (87 percent), according to Scarborough Research. more

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