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Marketing your CT lung cancer screening program

from RBMA

Results from the National Lung Screening Trial study have given imaging facilities confidence that low-dose CT for lung cancer screening does, in fact, save the lives of high-risk individuals. While radiology marketers rejoice in having a new service to offer directly to patients and referring physicians, imaging facilities that perform LDCT lung cancer screening face considerable paperwork requirements and regulatory barriers in order to be reimbursed for the studies. more


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