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How mastering service recovery can help your nonprofit

from From Business 2 Community

James Goalder was privileged to be in the audience when Dr. Adrian Sargeant recently spoke about the importance of donor retention, and elaborated quite nicely what organizations could do, specifically, to improve their donor retention rates. One of his specific suggestions was to improve service recovery practices. Sargeant pointed out that when donors experience a problem that is quickly and expertly handled, they are more likely to renew their gift than they are if there are no problems whatsoever. more

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