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5 online metrics that matter for home improvement lead generation (and 5 that don't)

from National Association of the Remodeling Industry

Not all leads are created equal. Different lead sources have different values, based on how well they convert, eventually into sales. Our guest blogger, Todd Bairstow, provides a quick look at five pairs of common online metrics and suggests before spending your hard-earned dollars to “boost the numbers,” make sure you’re boosting the numbers that actually make a difference. more


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