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Indoor mapping technology: A game changer for retailers

from By Danielle Wegert

Mapsco books and huge paper maps are a thing of the past. Now, we have our mobile devices equipped with GPS that can give us verbal directions while we drive. We can get directions to practically anywhere with the swipe of our finger. However, once you get to that location, do you know how to get around? Will your smartphone GPS guide you to the nearest restroom? Can you find the store you need in a shopping mall, or even a specific item within the store? more


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