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The real key to effective digital marketing? It's all about the data

from By Emma Fitzpatrick

Is your business marketing on Instagram or buying digital ads on Pinterest and seeing minimal results? If so, you're probably scratching your head and asking, "Why?" Specific strategies aren't going to work for you until you step back and look at the big picture. For your digital marketing and social outreach to shine, your business needs to know your target audience. We're in the age of big data. The days of guessing what your consumers want from you — and what they like — are over. more

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