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How to build interactive e-books for lead generation

from Econsultancy

When it comes to lead generation, we often rely on the trusty e-book, especially in the B2B world. They've long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You fill in a form, you download it, you read it. How can we spice the trusty eBook up and make it more engaging? more

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